Taking Over and Expanding a Series A Mobile Application

WHO IS KIDFUND?

Kidfund allows parents to easily and securely start saving for their children.

Challenge

Kidfund's CTO was about to depart the team. He was the only engineer on the team and thus had many responsibilities, ranging from managing and guiding the product roadmap, to customer support. Kidfund needed a team that could wear these multiples hats, and still have room for a few more. Additionally, the team they needed would have to be able to learn to fly the ship in midair, as they had already accumulated over 10,000 users. 

Solution

We were able to quickly onboard and take over the necessary development tasks to keep the lights on. Once we had a general understanding of the system we started triaging and solving legacy bugs and new issues as they occurred. In addition to our product development work, we were able to take full control of all customer support, and reduced the average reply time.

Outcome

Sometimes it is easier to just let numbers speak for themselves.
1. Daily Active Users: Up 104%
2. Weekly Active Users: Up 42%
3. Monthly Active Users: Up 18%
4. Daily New Users: Up 50%
5. Customer Support Issues Related to Functionality: Down 85%